When you have a medical spa, you need to break free from the sea of your competitors to make a name for yourself. If you"re not able to do so, your business will not grow as you hope it would be. So, without further ado, we present you some great marketing tips that would create a spotlight for your medical spa.
Be the solution to your clients.
Most people go to a med spa because they have a problem that needs to be solved. They feel unattractive and have a low-esteem which can be miserable in their lives. Now, as a medical spa, you need to listen to your client"s needs and deliver the best service as the solution. For instance, if they have some unwanted hair problem, you can show them that your professional laser hair removal is the best offer that would give them optimal results. If you"re able to satisfy your customers, they would be more than willing to promote you by word-of-mouth. Always remember that superior customer experience will reap loyalty.
There are a lot of people who are using social media, and many of them share what they like to their friends and family. You need to create an actual identity in sites such as Facebook and make sure to brand it well. For example, if you want to promote your services as a medical spa, you need to say something like “Hello Smooth services." The brilliant thing about social media is that users can easily tag your business if ever they have something good to say and a lot of people would be exposed to it.
Build a local network.
In your community, there might be some local businesses that would be willing to partner with you. These can be health clinics, hairdressers and so on. Try to reach out to this kind of companies to widen your network. You can negotiate for a mutual promotion that would benefit both of your businesses. One way is to give out fliers or coupons.
Be a part of the community.
If you aim to get the attention of the residents, you need to join the community and contribute. You can join an event and do some volunteer work. An excellent way to promote your med spa is by giving facials or some free massages. Even though it"s free, provide service that would sweep your clients off their feet. Some giveaways like discount coupons would do a lot for you. Potential customers would take notice of you instantly!
Publish some good news.
You can either do this offline or online. Talk to local media companies to help you in promoting your press release. Online, you can reach out to bloggers (relevant to your business) who can publish an article about your story. People would know more about the good things such as accomplishments that you may have. Customers love businesses that have a good name in the community.
Host after-hour events.
Fun events would spark the interest of clients and potential targets. You can hold some educational seminars and even give out some prizes. For example, you can show how to do a basic back massage for couples or how to create an organic facial mask for health-conscious peeps. This can help you show off your expertise and make a connection. Make sure also to suit the event to your target audience.
These are just some of the marketing strategies that would help your med spa get that right boost. Do you have marketing ideas that made your spa a success? Feel free to comment below!